The Times is the largest Hindi daily in Delhi and Bombay and is published by The Times Group, which also publishes The Times of India, the country's largest English-language daily.

The reason for launching the new editions is to create an identity in each city, such as the Varanasi, Surat and Nagpur editions of The Times of India, Exchange 4 Media reported Wednesday.

“Navbharat Times is tightly focussed on Delhi, but the new editions would provide an enhanced metro coverage. Most people have some connections to Delhi which they can relate to either in terms of aspirations, relations, and professional needs. The eight pages would try to take a solution-providing approach to different local issues,” said Aman Nayar, brand manager, TOI Group, according to Exchange 4 Media.

Madhusudan Anand, editor of the Navbharat Times, said the new editions are for readers who would like to live in Delhi, but who cannot because of how expensive it is to live in the city.

“However, for them they are still a part of the Delhi metropolis. The basic idea of these editions is to empower them with all types of news,” he said. “We provide four pages each of features and news, wherein we highlight common problems of the NCR, shopping trends, new malls, etc.”