'Cyber Monday' kicks off online shopping season
By Leah McBride Mensching, Monday 26 November 2007 at 23:21 :: Online/Digital Publishing :: #904 :: rss
Today is the the unofficial kickoff for holiday shopping on the Internet, known as Cyber Monday, a trend that rises each year.
Media Life talked to Scott Silverman, executive director of Shop.org, about online spending, shopping at the office and other online shopping trends, in a report out today. Shop.org is a digital division of the U.S. National Retail Federation.
More people this year than ever will shop online from their offices, even though an increasing number have broadband access at home, Silverman told Media Life.
“You would expect that as people have broadband access at home, the need to shop at work would decline, but we’re actually seeing the opposite happen. I think there’s a bigger trend in place, other than workplace habits are changing. I would expect people are doing more personal work at work,” he said.
Silverman also said that nearly 73 percent of people between age 18 and 24 are likely to shop at work, compared to about 55.5 percent overall. Of that number, 57.3 percent of those are men, while 51.7 percent are women. And even if people don't necessarily buy online, the Internet is influencing sales.
“What we’re seeing is the internet is influencing sales, so a lot of people that are browsing online may then go and make a purchase offline. I think there’s absolutely a tremendous amount of growth potential there,” Silverman told Media Life.
And although today is known as Cyber Monday, it's not technically the biggest online shopping day of the year.
“All studies show it belongs to a different day, which would be later in December, probably the week of Dec. 10, and that’s tied to when a lot of the retailers have deadlines for standard or free shipping,” he said, according to Media Life.







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