Indian daily plans to launch local edition by mid-December
By Erina Lin, Monday 26 November 2007 at 23:27 :: General :: #907 :: rss
India’s English-language daily The Pioneer plans to launch its Ranchi edition after the launch of its Dehradun edition in September.
The new edition is expected to debut by mid-December. The company has an agreement with Ranchi-based Swastik Group as its local franchisee.
The Ranchi edition will be the group’s eighth edition, primarily catering to readers in Jamshedpur, Dhanbad and Bokaro, in addition to the Ranchi area.
“All the pages would be made in Delhi as is the case with other editions. There is a special desk for each edition that also takes care to provide space for local ads. As far as the content is concerned, it would be completely filtered. It is the editorial desk that decides on the content. We also check the professional qualifications of the reporters, who are recruited in consultation with us. So far we haven’t had any conflict of interest,” Editor Chandan Mitra said.
Mitra said the new edition would help the group to add to its national size, and is eying a circulation of around 20,000 for its Ranchi edition. “I feel Ranchi genuinely needs an English national daily because the Hindi newspapers there are very local while the English newspapers try to imitate them. The Telegraph cannot be called a national daily because it is more popular in the East. There is a good market and still a lot of space,” he added.
Speaking on the group’s expansion plans, Mitra said, “I have many plans in mind, but financial resources is the only hindrance. I would like to go to the Hyderabad and Ahmedabad markets, where I see a good market for the newspaper. I am also interested in venturing into the Hindi space with a quality Hindi daily, which I would definitely do in the future. But again, Hindi is purely a circulation game and one needs the resources.”
The company also plans to revamp its Web site early next year, which claims to have a majority of readers from the U.S. and UK, exchange4media.com reported.




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