Internet and cable advertising grow in U.S.; newspaper and TV decline
By Erina Lin, Wednesday 28 November 2007 at 23:35 :: Advertising :: #918 :: rss
Internet and cable advertising are prospering in U.S. market, while newspaper and TV are in recession, according to the estimates by Credit Suisse.
The Internet, which made up merely four percent of the total U.S. advertising in 2000, is expected to double to eight percent in 2008, while cable, used to account for seven percent in 2000, could make up ten percent by 2008.
However, traditional media, including newspaper, broadcast TV, radio and magazine, are experiencing a recession. Newspaper and TV declined most seriously, from 23 and 21 percent in 2000, to 19 and 18 percent in 2008, respectively. Radio and magazine slid up to two percent from 2000 to 2008.
Direct mail, which accounted for 20 percent in 2000, beats newspaper and TV and gains the lion’s share of 23 percent in 2008.
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