Yahoo, Adobe partner on PDF ads
By Leah McBride Mensching, Thursday 29 November 2007 at 23:27 :: Advertising :: #931 :: rss
Yahoo and Adobe PDF have teamed up to launch a new ad product that aims to allow publishers to include text-based, contextual advertisements with PDF-based content, as well as giving advertisers “a new channel with a web-like ability to track ad metrics,” paidContent reported today.
Ads for Adobe PDF Powered by Yahoo! will launch overnight, and is also expected to give readers more access to content in PDFs, once limited to paid subscribers only.
To use the new product, publishers will have to register, then upload a PDF file (created in Adobe Acrobat 8 or earlier). Once this is done, the file will be “ad-enabled,” according to paidContent. The ads are then displayed in Adobe Acrobat or Reader in a panel next to the content. When a reader opens the ad-enabled PDF, it will also display an ad matched to the file's content.
Publishers participating in the beta include IDG InfoWorld, Wired, Meredith Corporation, Pearson's Education and Reed Elsevier. Currently it is limited to U.S.-based publishers and English content.
According to the Associated Press, if a reader prints out the PDF, the ads, which appear next to the document online, disappear.
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