Tuesday 4 December 2007
UBS 35th Annual Global Media & Communications Conference Day 1 Highlights
By Erina Lin, Tuesday 4 December 2007 at 06:15 :: General
UBS 35th Annual Global Media & Communications Conference was held in New York from Dec. 3 to Dec. 5. Presenting companies on the first day included Universal McCann, ZenithOptimedia, the Newspaper Association of America, NBC Universal, and News Corp.
Universal McCann presented overall U.S. advertising performance in 2007 and the outlook in 2008. The total national advertising grew 3.1 percent in 2007, and the local level was even worse, with only 0.3 percent growth. The outlook for 2008 is rather optimistic, with 3.7 percent growth and a projection of $294 billion in total U.S. advertising.
