Sakaal to launch infotainment channels and English paper in 2008
By Leah McBride Mensching, Tuesday 11 December 2007 at 22:50 :: World Digital Media Trends :: #959 :: rss
Sakaal Group of Publications has announced it will launch two television channels and an English-language newspaper in 2008, Exchange4media reported Tuesday.
The major media house in Maharashtra and Goa publishes several titles, including Daily Sakaal and Gomantak in Marathi and Gomantak Times and Maharashtra Herald in English.
One of the infotainment channels will be a regional general entertainment channel in Marathi, to be called Saam Marathi, and the other will be a national general entertainment in Hindi, to be called Saam Hindi. Saam Marathi's launch is expected to come in April 2008, while Saam Hindi isn't expected to launch until September 2008, Exchange4media reported.
“The content for both the channels would be different, and we are planning to come up with different ideas on the genre of reality shows,” said Sanjay Dabke, head of TV projects at Sakaal Group, according to Exchange4media. “Most of our shows will be interactive, whereby the audience will experience that they are a part of the process. We are also coming up with a lot of children-based informative shows.”
There will also be time slots targeted at women, in which the audience will be able to participate and connect to the channel, Dabke said.
The group will launch the English-language daily in Pune in April 2008, and then release it in phases in other major cities across the country. Prices and promotional activities have not been finalised.
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