YouTube opens ad revenue-sharing programme up for competition
By Leah McBride Mensching, Wednesday 12 December 2007 at 23:33 :: Advertising :: #966 :: rss
YouTube's ad revenue-sharing programme is evolving, as the video-sharing site announced it will open up its “partner programme.”
Last May, Google-owned YouTube began sharing in ad revenue with only a select group of users. The site is now opening up the programme, making it possible for users in Canada and the United States to compete for revenue from advertisements that run with its content, paidContent reported Tuesday.
About 100 people have been added to the programme so far (up from about 40), and the next round of partners will be judged on the number of page-views and subscribers they attract. In the next few months, YouTube plans on making partner membership available globally, according to paidContent.
A representative from the video sharing site told paidContent that YouTube “shares the majority of revenue with our partners.”
YouTube's biggest channels include celebrity gossip blogger Perez Hilton, CBS, the NBA, Universal Music Group and National Geographic, according to paidContent.
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