Trinity predicts increasing ad market instability
By Leah McBride Mensching, Friday 14 December 2007 at 21:42 :: Advertising :: #978 :: rss
Reporting slight advertising revenues Thursday, Trinity Mirror warned the ad market will continue to be volatile through to 2008.
Core revenues for the five months through the end of November increased by 2.1 percent from last year, according to the group, which owns the Daily Mirror and about 200 regional titles. The first half of 2007, however, saw a 1.5 percent decline.
“The advertising environment in 2007 improved on previous years,” the company stated, according to a report by the Independent. “However, month-on-month volatility remains and we expect this to continue in 2008. The board is confident that our 2007 performance will be in line with expectations.”
Advertising revenues in its nationals division increased by one percent in the 11 months, compared to a 2.3 percent decline for the first half. Group revenues increased by 0.7 percent in 2007, driven by a 0.9 percent increase in national titles during the past five months, according to the Independent.
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