Newspaper ad spending worldwide growing slowly but losing share
By Erina Lin, Friday 14 December 2007 at 21:45 :: Advertising :: #979 :: rss
Global newspaper ad expenditures will achieve US $129.2 million this year, and keep on growing with a single digit ACGR in the next two year, and will reach nearly US $140 million in 2009, according to the 2007 World Press Trend released by World Association of Newspapers.
Since 1994, newspaper ad spending has grown slowly each year, except for in 2001 and 2002, and increased over 55 percent in total.
Newspapers’ share of the ad market, on the contrary, has shrunk over the years. In 1994, newspaper ad spending accounted for over 35 percent of the total market. It declined to less than 30 percent in 2005, and will make up only 28.6 percent this year. The slip is expected to continue in the next two years, and in 2009, newspapers’ share will become 27.5 percent only.
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