Telegraph.co.uk sees busiest month, doubles traffic in 2007
By Leah McBride Mensching, Thursday 20 December 2007 at 23:47 :: World Digital Media Trends :: #1010 :: rss
Telegraph.co.uk gained more than 1.6 million new users in November, it's busiest month ever, and recorded traffic growth of more than 100 percent year-on-year.
Audit Bureau of Circulations Electronic figures, published Thursday, show the Telegraph Media Group Web site had 12,800,627 unique users in November, climbing past its rival, Times Online, for the first time.
November user numbers increased by 15.2 percent from October, and 100.8 percent from November 2006, when the site recorded just 6,374,362 unique users. From October to November, page impressions rose by five million, to 109,278,179, MediaGuardian reported.
The growth puts the Telegraph in third place behind Guardian Unlimited and the Daily Mail online for user numbers in the United Kingdom, and ahead of Times Online.
“Telegraph.co.uk is going from strength to strength,” Edward Roussel, digital editor of Telegraph Media Group, told Brand Republic. “We are optimistic about 2008, which will be a year of innovation and significant change for the Telegraph's digital operation.”
For a previous article on this topic, visit our partner site, Editorsweblog.org.
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