Worldwide media consumption grows and digitises
By Erina Lin, Wednesday 26 December 2007 at 19:27 :: World Digital Media Trends :: #1022 :: rss
Media consumption worldwide has increased in hours, and since the 90’s, digital media has grown dramatically, and will outperform the traditional and become the mainstream, according to a study from Carat.
In the beginning of the last century, the average media consumption per week was merely about 10 hours; most of which was spent in print media. In 1980, the weekly media consumption worldwide was up to more than 50 hours, and exceeded 60 hours in 2000. It is expected to grow and achieve nearly 90 hours per week by 2020.
During the 50’s and the Millennium, analogue TV was the leading medium, dominating over half of the media consumption time.
Beginning with the 21st Century, digital media start to outpace the analogue and become the mainstream – It made up 50 percent of all media consumption in 2007, and will account for two-thirds by 2010. By the year of 2020, 80 percent of all media consumption will be digital.
Analogue TV and radio are predicted to disappear by 2020 and replaced by the digital counterparts, wireless and the Internet are set to prosper, and games is expected to boom by 2020.
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