Brazilian paper goes live with nxAdvertising
By Erina Lin, Thursday 27 December 2007 at 20:36 :: Advertising :: #1027 :: rss
Brazilian metro daily Folha de Londrina, which is published in the Parana state, is using net-linx’ nxAdvertising system for back-office advertising management, including 30 remote users spread over 12 locations and web users, according to net-linx.
The system offers the daily a single-vendor solution for advertising, production, ad make-up and Internet, and has been integrated with many of the paper’s web verticals. Multi-buy packages allow users to schedule cross-media XML ads, and a self serve module in VRUM (the automotive ad vertical) allows customers to book their own ads, published either on-line in VRUM, in print or in both.
Folha de Londrina chose to finance the system with monthly payments of product and maintenance fees rather than a capital expense project, according to Editor & Publisher.
Headquartered in Dresden, Germany, net-linx has offices opened in South America to support the growing Latin market, including an office in Brazil.
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