Thursday 27 December 2007

Brazilian paper goes live with nxAdvertising

Brazilian metro daily Folha de Londrina, which is published in the Parana state, is using net-linx’ nxAdvertising system for back-office advertising management, including 30 remote users spread over 12 locations and web users, according to net-linx.

The system offers the daily a single-vendor solution for advertising, production, ad make-up and Internet, and has been integrated with many of the paper’s web verticals. Multi-buy packages allow users to schedule cross-media XML ads, and a self serve module in VRUM (the automotive ad vertical) allows customers to book their own ads, published either on-line in VRUM, in print or in both.

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Transcontinental acquires L'Autre Voix

Canada-based Transcontinental Media has acquired two newspapers in the past week.

The media group acquired L'Autre Voix, which serves 13,500 households in Quebec's Côte-de-Beaupré region, on Friday. Last Thursday, Transcontinental bought acquired Italian-language weekly Corriere Italiano, which serves the Italian-speaking community in Montreal.

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Online ad spending growth leads in U.S. throughout 2011

The Internet is the fastest growing in terms of ad spending of all the media in U.S. throughout 2011, according to eMarketer’s estimates.

The U.S. online ad spending in 2006, grew with a nearly 35 percent, while the growth rate dropped to 26.8 percent this year. Although it is dropping and stabilised by 2011, the annual online growth still exceeds 10 percent and tops those of all other media.

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Californian paper switched from seven to five-day schedule

U.S. local free daily The Eureka Reporter, published in Humbolt County, Calif., will move from a seven to a five-day schedule in 2008. The Monday and Tuesday editions will be dropped due to low ad sales on those days.

In addition, comics and the weekly TV-book will be dropped. However, it is introducing a new website next week, providing the online version of the paper.

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