Friday 28 December 2007

Study: Teens and tweens have different digital media behaviours

Teenagers and children who are nearly teens are all “digital natives,” but their digital media use differs between the two groups, a new study by the Nielsen Company has discovered.

“Kids on the Go: Mobile Usage by U.S. Teens and Tweens,” found that five percent of children ages eight to 12 access the Internet over their mobile phones each month, but spend less time surfing online than teens.

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LVMH seals deal on French titles

The long-running LVMH-Les Echos deal came to an end this week, as LVMH officially took control of the leading French financial paper and agreed to sell the number two paper, La Tribune.

LVMH and Pearson, owner of the Financial Times, signed the final agreement on Christmas Eve, transferring Les Echos to the luxury goods group for €240 million.

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Survey: Women vastly underrepresented in British newsrooms

Male journalists are making most of the key editorial decisions at newspapers and broadcast media across Britain, while women are overwhelmingly underrepresented in the country's national newsrooms, a survey by the Fawcett Society has found.

Two out of every 17, or 12 percent, of top national daily and Sunday newspaper editors are women, while all 17 deputy editors surveyed were men and one in 10 opinion editors were female. And while on-air journalists appeared to be evenly balanced between men and women, those in power behind the scenes are mostly men, according to the survey.

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Freedom Communications deal delayed by weak credit markets

Family-controlled Freedom Communications Inc. has postponed plans to buy two minority partners, Blackstone Group LP and Providence Equity Partners, due to weak credit markets.

Freedom, which owns the Orange County (California) Register, had planned to spend more than $500 million to buy back Blackstone and Providence's 45 percent stake, according to people familiar with the situation, the Wall Street Journal reported Thursday.

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Metro Canada runs specialised Simpsons wrap-ad

Advertising the Simpsons Movie DVD release, Metro Canada's English-language editions ran a special wrap-ad last week that included a separate front page and three page special.

The ad, called the Springfield Shopper, resembled an average local American newspaper and looked like the daily newspaper in the Simpsons' home town of Springfield.

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