European broadband to achieve 71 percent by 2013
By Erina Lin, Wednesday 2 January 2008 at 23:28 :: World Digital Media Trends :: #1036 :: rss
About 50 million Western European households will have broadband by 2013, with penetration growing to 71 percent from 44 percent in 2007, according to Forrester Research's new study, Western European Residential Broadband Forecast: 2008-2013.
The research group added that challenges would accompany that growth: "In 2007, we estimate the level of churn to be 20 percent across Western Europe and this will peak in 2012 at 31 percent," Analyst Pete Nuthall said. "Incumbents will need to reassess existing retention strategies in the light of increased price-based competition from alternative ISPs."
Scandinavian countries will continue to top Western Europe with the highest broadband penetration rate, at 85 percent.
Forrester estimated that by 2013, there will be high speed Internet access in 82 percent of UK households, 72 percent of German households and nearly 70 percent of those in France, eMarketer reported.
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