The Internet's rising prominence and domination on the media landscape isn't just changing the way newspapers do business. Advertising agencies are being forced to reinvent how ads are created, with clients even asking for changes in the way the firms are structured, The Wall Street Journal reported Wednesday.

In the past, very few advertisers spent more than five to 10 percent of their marketing budgets online, but as social networking sites and online video continue to boom, ad experts are predicting a huge jump in online spending this year.

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Google has been in talks with several European newspaper publishers to sell ad space in their newspapers to the online giant's clients, a move that worries newspaper executives around the globe.

The service, called Google Print Ads, would use an almost bartering type of method, in which customers would be able to choose a newspaper online by using Google, and then place a bid for advertising space, The Times of London reported Sunday. The bids would be on a daily and page-by-page basis.

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The Santa Barbara News-Press and its owner violated federal labour laws when it fired eight reporters for taking part in union activities, an administrative law judge has ruled, ordering the newspaper to rehire the former staffers.

The California newspaper's actions showed a “widespread, general disregard for the fundamental rights of the employees,” Judge William G. Kocol ruled last week, according to a Tuesday report by the Los Angeles Times. Kocol also ruled that the reporters are entitled to return to their positions with back pay.

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The number of reporters killed on the job has risen 244 percent over the past five years, largely due to the war in Iraq, media watchdog group Reporters Without Borders (RSF) announced Wednesday.

A total of 86 journalists were killed worldwide in 2007, and more than half of those died in Iraq. Comparatively, 25 journalists were killed in 2002, and the number has steadily climbed since then.

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paidContent has created its “Top 10” list, showing the most viewed stories of 2007.

The list of the top 10 most viewed stories of 2007 was created through the group's Google Analytics account. Their places on the list depend a variety of factors, such as how much play they got through links on other sites and where they end up when it comes to popular search terms.

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About 50 million Western European households will have broadband by 2013, with penetration growing to 71 percent from 44 percent in 2007, according to Forrester Research's new study, Western European Residential Broadband Forecast: 2008-2013.

The research group added that challenges would accompany that growth: "In 2007, we estimate the level of churn to be 20 percent across Western Europe and this will peak in 2012 at 31 percent," Analyst Pete Nuthall said. "Incumbents will need to reassess existing retention strategies in the light of increased price-based competition from alternative ISPs."

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