Telegraph's PM PDF version not popular enough to survive
By Leah McBride Mensching, Wednesday 9 January 2008 at 22:15 :: Online/Digital Publishing :: #1080 :: rss
Although online PDF versions of newspapers cost next to nothing to produce and post on newspaper Web sites, many newspapers are dropping them because they are not popular enough with readers.
The Daily Telegraph has quietly ended its production of Telegraph PM, a daily printable PDF version of the paper. Launched in 2006 for commuters to print out and read on their way home, the Telegraph at the time said it demonstrated “our commitment to being at the cutting edge of the new-media age,” MediaGuardian reported Wednesday.
The PM version was published at 4 p.m. each weekday, and was updated at 5:30 p.m. It contained 10 pages of news, sports, business, entertainment, crosswords, sudoku puzzles and comments from readers on the Web site. However, it will still occasionally be available on the paper's Web site on big news days.
“No one has lost their job, as it was simply part of the daily production cycle,” a spokeswoman told MediaGuardian. “In essence all the information available in Telegraph PM is all available online at telegraph.co.uk, which is where we have channelled much of our resource.”
Last year, Poynter reported that nobody is interested in the PDF paper, a trend that is continuing into 2008. For example, PDF circulation accounted for 0.07 percent of total newspaper circulation in Norway this time last year, while The Jerusalem Post quietly dropped its PDF version in February 2007.
For a previous article on this topic, please visit our partner site, Editorsweblog.org.
Comments
No comment.
Post comment