3G penetration in Europe expected to exceed 70 percent by 2010
By Erina Lin, Thursday 10 January 2008 at 21:05 :: World Digital Media Trends :: #1086 :: rss
The mobile broadband industry and 3G technology are hot in Europe – the revenue from each mobile broadband user per month is steadily growing, and 3G penetration is soaring as well, according to Exane BNP Paribas’ estimate.
In 2005, 3G technology only reached about 10 percent of Europeans, but it will exceed 40 percent this year, and reach seven out of 10 by the year of 2010.
Average Monthly Revenue Per Unit (APRU) of the mobile broadband access is also on the rise every year. It was only €0.6 per month in 2005, but will increase to nearly €1.4 this year, and the APRU will surpass €1.8 per month in 2010, according to Exane BNP Parabas.
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