Google allowing addresses into AdWords?
By Leah McBride Mensching, Thursday 10 January 2008 at 21:23 :: Advertising :: #1087 :: rss
Greg Sterling, founder of consulting and research firm Sterling Market Intelligence, writes in his blog that he received an e-mail telling him about a local address being found in an AdWords ad.
The inclusion of a physical address, in addition to the name of a city or region, suggests “either a new policy at Google or a failure to catch a clever advertiser. It's probably the former however,” states Sterling, also a senior analyst for Local Mobile Search, a service from Opus Research.
Historically, Google has allowed local advertisers to put in a fourth line of text giving the location, limited to the city or region. Including an actual address makes the ad stand out more, showing exactly how local it is, he writes.
To view the search query for “massage San Francisco,” click here. Note the full address following the URL in two of the ads in the right-hand column.
Sterling Market Intelligence focuses on the Internet's impact on local consumer and advertising behaviour.
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