Sun editor: Internet revenue 'significant in 14 or 15 years time'
By Leah McBride Mensching, Thursday 17 January 2008 at 19:00 :: Online/Digital Publishing :: #1114 :: rss
Giving evidence to a UK Lord's Committee on Media Ownership and News, The Sun Editor Rebekah Wade said a newspaper's online platform can not yet replicate the print version's revenue, and that The Sun's Internet revenue will become “significant in 14 or 15 years time.”
“Long-term I can't be detailed and say this percentage will come from the Internet but it will become significant in 14 to 15 years time. Right now the newspaper makes the money,” Wade told the committee.
Although the online sector is growing rapidly, that growth is from a base of nothing, while revenue from the newspaper's daily print sales of nearly three million are still economically the most important, she said. However, this could change in the future, as online operations are developed, she added, according to Journalism.co.uk.
“We have a set of projections (for Internet development) and sets of targets that we want to achieve, and so far we are achieving them,” she told the committee. “Out of the 300,000 daily unique users on Sun Online 70 per cent will be under 35. It's very different from the newspaper, online we are bringing young readers to the Sun world. This is our strategy.”
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