Das Stadtblatt moves to free distribution on Sundays
By Leah McBride Mensching, Thursday 17 January 2008 at 23:48 :: Circulaton & Distribution :: #1120 :: rss
More than 45 percent of the newspaper market share in Switzerland is made up by free titles, and growing competition from those titles may have been one of the reasons paid weekly Das Stadtblatt, in Winterthur, moved to a free Sunday distribution beginning this year, Newspaper Innovation reported Thursday.
Five national titles in the German-speaking part of Switzerland are free, while two titles are free in the French speaking part. Winterthur, home of Das Stadtblatt, is located northeast of Zurich.
Das Stadtblatt focuses on opinion, not on news, prints more long stories than most newspapers, and does not use much colour, according Newspaper Innovation.
The paper has a print run of 46,000 copies, and is home delivered.
The paper cost three Swiss franks and was distributed on Thursdays, both of which ended on the last day of 2007. Guido Blumer, the paper's publisher, hopes to break even in two to three years, according to Newspaper Innovation.
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