Thursday 17 January 2008
Das Stadtblatt moves to free distribution on Sundays
By Leah McBride Mensching, Thursday 17 January 2008 at 23:48 :: Circulaton & Distribution
More than 45 percent of the newspaper market share in Switzerland is made up by free titles, and growing competition from those titles may have been one of the reasons paid weekly Das Stadtblatt, in Winterthur, moved to a free Sunday distribution beginning this year, Newspaper Innovation reported Thursday.
Five national titles in the German-speaking part of Switzerland are free, while two titles are free in the French speaking part. Winterthur, home of Das Stadtblatt, is located northeast of Zurich.






