Kids devour digital content
By Erina Lin, Tuesday 22 January 2008 at 16:54 :: Young Reader :: #1135 :: rss
Children have a ravenous appetite for digital content, according to a new report, "Kids and Digital Content," by NPD Group.
The survey tracked the usage of entertainment content (physical and digital) among children using computers, video games, portable music players and mobile phones. It found that kids between age two to 14 consume digital content anywhere, from three to seven times a month on a single device.
In addition, the most common activity was playing games, with 84 percent of children doing so. More than 50 percent were listening to music and one-third watching video content.
It also pointed out that kids are spending US$6 to $12 on average per month for digital content, and between US$13 and $18 for physical content.
NPD Group surveyed 3,376 parents online who have at least one child aged two to 14, which reflected a possibility of difference between what parents report their children as doing and what kids actually do, eMarketer reported.
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