"Consumers want immediate access to breaking news, and a wireless handset is a powerful tool for staying connected and informed, regardless of where people are," Mark Collins, vice president of consumer data for AT&T's wireless unit told Atlanta Business Chronicle. "The New York Times is the most trafficked newspaper Web site in the country, and we're giving our customers an easy way to connect to it through AT&T wireless devices."

AT&T is the U.S. largest wireless company. The New York Times is one of the largest newspapers in the country. The NYTimes.com site had 17.2 million unique users in December 2007, according to Nielsen Online data.