The Australian Competition and Consumer Commission will scrutinise Lachlan Murdoch and James Packer's joint AU$3.3 billion bid for Consolidated Media Holdings Ltd. for any possible links to News Corporation, MarketWatch reported Wednesday.

Lachlan Murdoch is the son of News Corp. Chairman Rupert Murdoch, and also has a seat on News Corp.'s board.

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Understanding how a consumer “feels” is becoming more important than what the consumer “thinks” about an ad or brand, as emotional attachments to a brand are more difficult to break by rivals, the Wall Street Journal's Live Mint reported Tuesday.

This new, so-called neuro marketing enlists the help of neuroscientists who gauge consumer responses to ads using portable tools, such as a “skin response meter.” One expert in the field is A.K. Pradeep, who has a company in Berkeley, Calif., called NeuroFocus Inc.

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Monday's global stock market drop wiped £77 billion from the FTSE100 index of the top companies in the United Kingdom, the worst plunge the market has seen since Sept. 11, 2001.

Pearson, United Business Media and SMG were hit hardest in British Media, Press Gazette reported Tuesday.

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As it reorganises to better compete with Google Inc., Yahoo! Inc. will cut about 700 jobs, or five percent of its employees, Bloomberg reported Tuesday, citing “a person with knowledge of the plans.”

Reducing its employee numbers to about 14,000 could be announced Jan. 29, the same time it will report earnings, the news agency reported.

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How do Americans consume media? According to the latest Simultaneous Media Survey (SIMM 11) conducted by research firm BIGresearch, an increasing number of people multitask with more than two media at the same time, and the level of simultaneous media usage increased over the last survey for all major forms of media.

“Technology is creating new media options faster than most people can assimilate and is causing more multitasking,” said Gary Drenik, president of BIGresearch.

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Chinese Biz News, the first Chinese-language business newspaper in North America, is being published by a Los Angeles-based Internet company, according to the company announcement Saturday.

There are currently about 300,000 Chinese-owned businesses in North America, which bring in more than US$100 billion annually. Due to the booming development of Chinese enterprises, businessmen in the United States and China would like to have greater access to business information, and Chinese Biz News will aim to bridge that information gap, the announcement said.

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Is newsroom integration really working? Editors at four of the world's most prestigious newspapers will examine this question at the 15th World Editors Forum, to be held in Sweden in June, the Forum has announced.

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