Biggest competitors for paid newspapers in future: Internet and free papers
By Erina Lin, Thursday 24 January 2008 at 21:18 :: Competition :: #1146 :: rss
What will be the biggest threat to the traditional newspaper market? According to a survey targeting four Nordic countries, the Internet and free papers with editorial content were chosen by newspaper editors and managers as the top two competitors to traditional newspapers.
More than 70 percent of the survey's respondents thought the Internet will be the biggest threat, slightly down from the survey's 2006 figures. Free papers with editorial content was ranked second – over 65 percent chose free papers as a top competitor against traditional papers, which dropped about 10 percent from 2006, according to the Wilberg Management As study.
More than 40 percent thought mobile phones and local Internet portals would be threatening, growing from about 36 percent and 25 percent in 2006, respectively.
The study surveyed nearly 150 newspaper editors and managers in Sweden, Denmark, Norway and Finland in August 2007.
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