2007 sets a new record for U.S. online newspaper readership
By Erina Lin, Thursday 24 January 2008 at 21:21 :: Online/Digital Publishing :: #1148 :: rss
More Americans read newspapers online in 2007 than in the previous year, which marked a new record high, according to the latest data from the Newspaper Association of America.
The study pointed out that in 2007, 60 million people visited an online newspaper, compared with 56.4 million in 2006, up 6.3 percent in unique audience, Editor & Publisher reported Thursday.
The average time spent per person in 2007 went up to almost 43 minutes, compared with 41 minutes in 2006.
In Q4 2007, there were 62.8 million unique users, a nine percent gain in unique visitors compared to the same period in 2006. The average time spent per user rose from 43:12 in Q4 2006 in Q4 2007 to 43:40.
"Newspapers continue to successfully transform themselves into multimedia companies, offering unparalleled content that reaches an audience growing in both size and sophistication," said John Sturm, president and CEO of the NAA, according to E&P. "As our industry's transition accelerates, it is clear consumers recognize newspapers as their trusted source of information in an increasingly digital environment.”
Comments
No comment.
Post comment