UK national newspaper Web sites see seasonal traffic drop
By Leah McBride Mensching, Thursday 24 January 2008 at 21:45 :: Online/Digital Publishing :: #1149 :: rss
The top five UK national newspaper Web sites reporting monthly ABCe figures saw slower reader traffic in December during the holidays, MediaGuardian reported Thursday.
Although traffic slumped during the holiday season, growth from the year prior remained strong, as three of the five sites saw traffic increase by more than 20 percent compared to December 2006.
Figures for the five national newspaper Web sites from the Audit Bureau of Circulations Electronic were:
Telegraph.co.uk: Traffic fell 17 percent from November, to 10,549,554 uniques in December.
Sun Online: Traffic fell 10 percent to 10,474,814 uniques.
Times Online: Traffic fell 9 percent to 11,173,492 uniques.
Guardian Unlimited, the Guardian and Observer network: Traffic fell 8 percent. Guardian Unlimited uniques were 15,955,312.
Mail Online: Reported 13,629,821 uniques for December.
Telegraph.co.uk and the Mail Online did not publish figures in December 2006.
Visit the MediaGuardian Web site to view the article.
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