Yahoo ranked as top online ad publisher in U.S.
By Erina Lin, Monday 4 February 2008 at 21:02 :: Advertising :: #1200 :: rss
Yahoo is the top ranked online ad publisher in United States, with a 19 percent share of online display ads, according to the latest comScore figures, MediaPost reported Monday.
Following Yahoo is Fox Interactive (16.3 percent), Microsoft sites (6.7 percent), Time Warner Network (5.8 percent) and Facebook (1.5 percent).
The data reflects the trend that almost half of all U.S. display ads are concentrated in very few properties.
The rankings are calculated based on the number of display ad impressions delivered. Display ads are defined as any rich media or static images that are served and loaded into a Web browser, but video streams, text or paid search ad impressions are not counted, MediaPost reported.
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