Murdoch stands firm on WSJ.com being a hybrid model
By Leah McBride Mensching, Tuesday 5 February 2008 at 21:20 :: Online/Digital Publishing :: #1205 :: rss
News Corporation Chairman and CEO Rupert Murdoch used Monday's earnings call to reiterate how well the subscription model has worked for the Wall Street Journal's Web site, and also mentioned expanding free content for the site.
Although some more content, such as opinion, will come out from behind its paid wall, “the bulk of the Journal's core business coverage will remain behind the subscription wall,” PaidContent reported.
During a question and answer session, Murdoch said content that might become free are “basically commodities that you can get free elsewhere.” Content that is “unique information” will remain on the subscription side, including new niche sites that “will be extremely valuable,” he said, according to PaidContent.
Although Dow Jones won't see instant results from becoming a hybrid model, it is the right choice, and will prove itself over time, he said.
Comments
No comment.
Post comment