“In an obvious case like this, our aim will still be to spare the costs of reference (to the Commission) while restoring the benefits of competition lost by the merger,” Simon Pritchard, senior director of mergers at OFT, told HoldtheFrontPage.

Thanks to online competition, Dunfermline may not have a complete monopoly over local advertising; however, the OFT is still concerned the publishing group would be able to raise prices and reduce service, as the merger eliminates competition between the Observer and Express newspapers in that area, according to HoldtheFrontPage.