Wisconsin afternoon daily switches to free bi-weekly
By Leah McBride Mensching, Thursday 7 February 2008 at 22:17 :: Newspaper Data :: #1224 :: rss
Madison, Wisconsin's afternoon daily newspaper will become a free weekly beginning in the spring, The Business Journal of Milwaukee reported Thursday.
The Capital Times will also revamp its Web site to give online readers more daily news and features.
Currently published six days a week, the Times will switch to publishing two editions a week, which is expected to grow its circulation from the current 17,072 to 80,000, the paper said in a news release. The paper's new Wednesday edition will focus on news and opinion, while Thursday's edition will be inserted into Madison's morning daily, the Wisconsin State Journal, and be dedicated to arts, entertainment and culture.
The Times will make the switch following its final daily publication on April 25, according to The Business Journal.
Going from a daily afternoon paper to a bi-weekly will also change how the newsroom is made up, resulting in a smaller staff in the newsroom and other offices. The number of positions to be cut has not been finalised, but a voluntary separation programme for employees will be put in place, The Business Journal reported.
“The Capital Times has been a progressive media voice in Madison for 90 years, and this move allows us to preserve that legacy and, in fact, reach far more people than ever before,” Publisher Clayton Frink told The Business Journal.
Lee Enterprises Inc., based in Davenport, Iowa, and The Capital Times Co. each own 50 percent of Capital Newspapers.







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