News Digital Media launches ad network
By Leah McBride Mensching, Thursday 7 February 2008 at 22:28 :: Advertising :: #1225 :: rss
Attempting to benefit from cost-per-click or cost-per-action online advertising, News Digital Media has launched a performance-based network of advertising spots on its Web sites, The Australian reported Thursday.
The New Performance Network is hoped to give NDM access to about 40 percent of the online display advertising market.
NDM is the last of the larger publishers to launch a performance product, The Australian reported. NDM is owned by News Limited, which publishes The Australian.
The new network will use DoubleClick technology to gauge which ads are most effective.
“The best campaigns will win the most inventory,” said Ed Smith, NDM chief commercial officer, according to The Australian. “(This) will allow us to (increase) our market share of performance-based advertising spend.”
The network's first campaigns are set to begin March 1.
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