The old Belo closed Friday at $16.36, up about two percent, but down from a 52-week high of about $23.

The new Belo, calling itself "one of the largest pure-play television companies in the country," has duopolies in six markets. Eighty-nine percent of its estimated $775 million annual revenue is comprised of spots sales, two percent is network compensation, which will be zero around 2011, and three percent is retransmission consent, which could double over the next few years, Media Post reported.