Media Times launches Urdu newspaper
By Leah McBride Mensching, Tuesday 12 February 2008 at 23:25 :: Newspaper Data :: #1248 :: rss
Media Times Ltd. has launched Urdu newspaper Aaj Kal, and plans to launch another newspaper to promote a “progressive and modern Pakistan” in the future, the Daily Times reported Tuesday.
The launch was announced Monday at a ceremony attended by former Prime Minister Muhammad Nawaz Sharif.
Aaj Kal will give readers an Urdu paper based on its English counterpart, the Daily Times, which calls itself “A new voice for a new Pakistan,” the newspaper stated. Aaj Kal aims to give a “liberal, modern, progressive and democratic,” vision of the future, according to the Daily Times.
“It will also be a newspaper of reconciliation, urging an end to the politics of revenge,” said Najam Sethi, editor-in-chief of the Daily Times and Aaj Kal.
Salmaan Taseer, publisher of the two papers, said Aaj Kal will promote a more liberal, secular, progressive and modern Pakistan.
The Daily Times reported that this is the first instance of a newspaper launching an Urdu version after already having an English version, because of demand.







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