Online ad growth slows, but still significant in Australia
By Leah McBride Mensching, Thursday 14 February 2008 at 22:22 :: Advertising :: #1264 :: rss
Growth in Australia's online advertising market continued to slow in 2007, but display advertising surged, The Australian reported Thursday.
Advertisers spent AU$1.4 billion online last year, and $31 million more in the fourth quarter compared with the third quarter, according to Internet Advertising Bureau figures.
While the pace of growth is slowing, it remains significant, The Australian reported, as ad spending levels surged past the billion-dollar mark for the first time in 2006, a 61 percent increase over 2005. Online ad spending increased 34 percent in 2007.
Display ads made up 28 percent of the growth, while classifieds accounted for 26 percent. Search advertising remained at the top, and accounted for 46 percent, according to The Australian.
“As expected, the initial surge in interest and awareness of online which resulted in growth rates of 60 per cent plus has now eased to a more realistic and sustainable long-term growth pattern,” Patty Keegan, IAB Australia general manager, told The Australian.
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