Russian online ad market to double this year
By Erina Lin, Friday 15 February 2008 at 21:25 :: Advertising :: #1266 :: rss
According to research firm Mindshare Interaction, the Russian online advertising market is projected to achieve US$685 million in 2008, after doubling to $369 million last year.
The figures surpass previous predictions, a Russian daily reported.
Video International analytical center, the research division of the largest Russian ad agency, predicted last September that online advertising in Russia in 2007 would total 4.1 billion rubles (about US$164 million). According to ZenithOptimedia, the market was valued 4.32 billion rubles (about US$171 million).
More than half of Russian Internet ad spending last year went to search and contextual ads, while another 43 percent went to online display ads.
According to research firm eMarketer, the two largest Russian Internet companies, Yandex and Rambler, dominate about 62 percent of the overall online ad spending, while Google only earned less than three percent of the total online ad market, and about five percent of the contextual ad market.
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