On the other hand, free dailies have a relative stronger growth rate compared to paid papers. Circulation for free dailies was at 13.2 million , and boomed to 40.8 million in 2006.

Paid-for dailies grew only 1.9 percent from 2005 to 2006, while the overall dailies were up 4.3 percent, according to ZenithOptimedia and WAN’s World Press Trends 2007.