Business Standard launches Hindi business title
By Leah McBride Mensching, Monday 18 February 2008 at 23:26 :: Newspaper Data :: #1278 :: rss
The Business Standard has launched a Hindi business daily, which hit newsstands Friday.
The new paper, named after the Business Standard, will be published in New Delhi and Mumbai, and more editions are expected to be announced in the next few months, agencyfaqs! reported Monday.
The newspaper's Hindi version targets small and medium sized entrepreneurial businesses, small investors and traders, aimed at meeting the needs of these business news consumers in India's resurgent economy, according to agencyfaqs!
“The last few years have seen the rapid growth of Hindi newspaper readership,” TN Ninan, the Business Standard's editor, told agencyfaqs!.
As most business dailies in India are only available in English, the country's small entrepreneurs were encountering a language barrier in their search for business information, Ninan said. The new Hindi title aims at meeting business information needs, and also add locally relevant content.
Print runs are expected to start at 75,000 copies, and the paper will have about 16 pages and cost Rs 2.
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