Mobile music booms in China
By Erina Lin, Tuesday 19 February 2008 at 22:53 :: World Digital Media Trends :: #1284 :: rss
Chinese mobile phone users are much more likely to listen to mobile music than users in the United States, United Kingdom, France, Germany, Italy or Spain, according to a survey by M:Metric.
The survey, conducted in December 2007, showed that almost 35 percent of Chinese respondents listened to mobile music in the previous month. Following are Spain and the United Kingdom, with 20 percent and 18.9 percent of respondents, respectively. In United States, however, only 5.7 percent of mobile subscribers were listening to music, which lagged behind any other countries surveyed.
On the other hand, Chinese mobile users are not active in every category of mobile content. For example, they were much less likely than other users in all the other countries surveyed to watch video, use e-mail or send and receive pictures on their mobile phones.
Use of other mobile features, such as accessing news, playing games and social networking was on par with the other countries, eMarketer reported.
Eighteen to 34-year-olds are the age group who consume the most mobile content across all the countries surveyed.
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