Sun-Times Media Group outsources ad production
By Erina Lin, Wednesday 20 February 2008 at 21:41 :: Advertising :: #1292 :: rss
The Sun-Times Media Group (STMG) Tuesday announced it will outsource its advertising production work to Affinity Express, which by estimate would save US$3 million annually for the company, Editor & Publisher reported Wednesday.
"Partnering with Affinity will enable us to significantly upgrade our service to our advertisers while reducing our costs," said president and CEO of STMG Cyrus Freidheim Jr. in a statement. "This is one in a series of actions to make our company more nimble and efficient."
STMG expects to save $3 million by outsourcing print and online advertising production by staff reductions. This action will be phased in over a period of seven months, E&P reported.
The outsourcing agreement echoed the company's previously announced plan to chop the cost by $50 million annually.
STMG executives said earlier this month that is was evaluating strategic alternatives, including an outright sale of the Chicago Sun-Times and other newspapers. It retained the investment firm Lazard after the shareholders pushed for a sale, according to E&P.
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