Nai Dunia to launch in new markets
By Leah McBride Mensching, Wednesday 20 February 2008 at 22:30 :: Competition :: #1295 :: rss
Hindi daily Nai Dunia is preparing to venture out of it's home in Indore, Madhya Pradesh, and spread across the entire Hindi-speaking belt in about six months, the Business Standard reported Wednesday.
Vinay Chhajlani, director of Nai Dunia News & Network Private Ltd, would not name specific states the newspaper plans to launch in, but did say Nai Dunia is “in an aggressive mode and ready to venture outside Madhya Pradesh.”
In the past year, the daily has started editions in Raipur and Bilaspur in Chattisgarh and in Gwalior and Jabalpur in Madhya Pradesh. Chhajlani said its Bhopal edition will be relaunched, as it currently is not selling well. However, in a year, he expects closing in on 100,000 copies, the Business Standard reported.
“For Nai Dunia it was expand or perish. We were already number two in Indore after Bhaskar came, and we were slipping to the number three position after Dainik Jagran launched. In print media, it does not make sense to be the number three in any market,” Chhajlani told the Business Standard.
Growth for the newspaper is “imperative,” as advertisers are currently seeking to buy ads in multiple states, not just one state or territory, according to the Business Standard.
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