Although its last year's acquisitions of Rural Press and Southern Cross Broadcasting's radio network confused performance results comparisons, Fairfax Media is already reaping the benefits from the buys, The Age, owned by Fairfax, has reported Friday.

Fairfax is “humming along very well and personally I'm very happy about what is going on in this organisation,” said Ron Walker, the company's chairman.

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National newspapers' online editions in the United Kingdom that publish monthly Audit Bureau of Circulation traffic data are seeing large traffic growth, Journalism.co.uk reported Thursday.

Web sites for Times Online and The Sun, both owned by News International, saw high levels of growth. The Sun's year-on-year traffic was up nearly 40 percent, and it's growth from December to January was 27 percent, from 10,474,814 uniques in December, to 13,322,535 in January. Times Online saw users grow by 35 percent from December to January, and recorded a year-on-year growth of 39 percent, to a total of 15,087,130.

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The Albuquerque Tribune will publish its last edition Saturday; the is closure due to plunging circulation.

Cincinnati-based E.W. Scripps Co., which owns the newspaper, announced in August last year that the paper would be shuttered if a buyer could not be found, the Associated Press reported.

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Staff at Berliner Zeitung have held several emergency meetings to discuss both the newspaper's future and the 20 percent cuts media group Mecom Group Plc, which owns the paper, is rumoured to be considering.

The staff also wrote a personal letter to David Montgomery, Mecom's executive chairman, stating that he must “rethink his current business policy,” and that “if Mecom is unable to come up with such a strategy, in the interests of the paper and its readers a new, appropriate proprietor should be sought,” the Guardian reported Wednesday.

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Although print circulation is dropping, there is a hope emerging from online readership, as the online newspaper audience is currently making up 28 percent of print readership losses, according to Scarborough Research.

This study surveyed local newspaper Web site users of 88 newspapers in the top 50 U.S. markets from August 2004 through March 2007. It found that online newspaper readership grew 14 percent over that period, and 70 percent of all newspaper Web site visitors also read the printed papers.

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In the last two years, TV advertising has lost ground due to the digital competition, according to a recent study by the Association of National Advertisers and Forrester Research.

According to the study, 62 percent of marketers believe television is less effective than in 2006. This echoed the fact many TV marketers are interested in experimenting with new digital platforms for video commercials.

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More than 70 percent online users in the United Kingdom never use online search on the mobile devices, according to a survey conducted by Harris Interactive.

Seventy-one percent of UK Internet users said they have never tried mobile Internet. Another seven percent said they have tried only once, 12 percent use it once a fortnight or less, and one out of 10 said they use mobile online search on a weekly basis.

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The Evening Standard has a created a competition for advertisers, rewarding the winner with a £200,000 media campaign in the newspaper.

Those competing for the prize had to submit a 500 word essay on why their brands or clients want to reach the Evening Standard's audience, and how they “plan to use a selected range from the newspaper's media opportunities,” the competition announcement stated.

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