Report: Many newspaper Web sites not gaining readers fast enough
By Leah McBride Mensching, Friday 22 February 2008 at 23:06 :: Online/Digital Publishing :: #1311 :: rss
A new report from Outsell Research suggests a worrying trend: many U.S. online newspapers aren't attracting readers fast enough.
“In online usage, what stands out is that most sites are just treading water,” Ken Doctor, Outsell affiliate analyst and author of the report, told Editor & Publisher. “A few have managed significant growth year-over-year, but most are somewhere between barely growing and losing audience.”
The research group analysed unique visitors to 25 U.S. newspaper Web sites, including both individual sites and group sites. The comScore data covers the period of May-July 2006 and compares it to figures from May-July 2007.
“We see that many news Web sites actually lost ground year-over-year, welcoming fewer unique visitors,” Doctor wrote, according to E&P.
The main reason for the drop off of reader numbers is that an increasing number of online newspaper readers are visiting search aggregators, such as Google News, and broadcast news site, especially in larger cities, E&P reported.
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