MCM: Freesheets having no impact on paid sales in Ireland
By Leah McBride Mensching, Monday 25 February 2008 at 21:59 :: Circulaton & Distribution :: #1317 :: rss
Sales of traditional paid newspapers in Ireland are not being impacted by freesheets, Paul McCabe, head of media buying agency MCM told the Sunday Business Post.
McCabe's opinion is based on the Audit Bureau of Circulations data for July to December 2007, which showed only marginal changes for newspapers in the country.
“It's clearly not affecting sales at all,” McCabe told the Sunday Business Post, noting that The Irish Daily Star's average sales were up 6.3 percent, while the Mirror's sales grew 3.8 percent.
Tabloids also grew last year, due to high profile news cases, such as the Madeleine McCann case, the Sunday Business Post reported.
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