Social networks hot in Australasia
By Erina Lin, Tuesday 26 February 2008 at 22:28 :: World Digital Media Trends :: #1323 :: rss
Social networking has been booming in Australia and New Zealand, according to a recent Nielsen Online study.
According to the study, 55 percent of Australian and 62 percent of New Zealand's online users used a social network in 2007.
In addition, 33 percent of Australian and a quarter of New Zealand’s social networking users had joined in the past three months.
Melanie Ingrey, Nielsen Online’s market research director in the Asia-Pacific region, said she expects a further significant increase in the near future due to the viral nature of social networking adoption. "As many as one-half of current non-users have already indicated they will sign up within the next 12 months,” she said.
The study also pointed out that almost half of the users, 45 percent in Australia and 48 percent in New Zealand, spent one to four hours on social networking sites every day.
The most popular sites differ in the two countries. In Australia, MySpace was the most popular, followed by Facebook. In New Zealand, Old Friends was ranked on the top and Bebo was second, eMarketer reported.
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