Mobile ad spending in Western Europe to achieve US$3.46 billion by 2011
By Erina Lin, Thursday 28 February 2008 at 22:51 :: Advertising :: #1332 :: rss
Mobile ad spending in Western Europe is expected to skyrocket within next few years, according to research firm eMarketer.
The mobile ad spending will exceed US$3.46 billion in 2011, from merely $454 million in 2006. The growth in Western Europe is nearly sevenfold.
Mobile multimedia ad spending is growing strongly in recent years - jumping from a niche $84 million in 2006 to $634 million in 2011, according to eMarketer.
On the other hand, general mobile ad spending is still steady – up from $370 million in 2006 to $2.83 billion in 2011, with an over 600 percent growth.
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