Trinity Mirror sees profits, ad market up
By Leah McBride Mensching, Thursday 28 February 2008 at 23:14 :: Newspaper Data :: #1333 :: rss
Trinity Mirror reported a pre-tax profit of £203 million for 2007, due to improvements in the ad market and selling off of its south-eastern titles and The Racing Post, Brand Republic reported Thursday.
In 2006, the publisher of the Daily Mirror reported pre-tax profits of a loss of £11.5 million. When adding in the sale of several titles, such as the Croydon Post, its sports division and the South London Press, the publisher made £263 total in 2007.
If the disposals of titles are factored out, pre-tax profits from continuing operations add up to £21 million, still up from a £88.9 million loss in 2006, Brand Republic reported.
Improvements have been made in the difficult advertising market, which hurt profits in 2005 and 2006, Trinity said. Monthly volatility in the ad market is expected to continue this year, and the economic outlook in the United Kingdom is uncertain, both of which have led to a weak start in ad revenues in 2008, Brand Republic reported.
Digital revenues at the company are also growing, representing 3.7 percent of total revenues, and 6.7 percent of advertising revenues, according to Brand Republic.
Comments
No comment.
Post comment