Business Standard launches 10 editions
By Leah McBride Mensching, Thursday 28 February 2008 at 23:33 :: Competition :: #1335 :: rss
The Business Standard is aggressively launching Hindi and Gujarati editions, agencyfaqs! reported Thursday.
It launched its first Hindi business Daily on February 16 in Mumbai and New Delhi. Over the next 10 days, the Business Standard it launched Hindi editions in Lucknow, Chandigarh and Bhopal, and Gujarati editions in Ahmedabad, Mumbai and Rajkot. Two more editions of the Hindi version are scheduled to be launched in Patna and Kolkata in March.
The total of seven Hindi editions and three Gujarati editions launched in such a short time may be a move to compete with other business dailies who already have a footprint in those areas, such as the Financial Express, which launched its Gujarati edition in 1991, and Economic Times, which launched ET Gujarati in early 2007, agencyfaqs! reported.
“We have been planning the Hindi and Gujarati editions of BS since over a year now. It’s just that we did not announce it officially in public,” Akila Urankar, president of Business Standard, told agencyfaqs!. “For the Hindi business edition, New Delhi and Mumbai form a crucial market. We could have concentrated only on these metros for the launch of the Hindi editions. But our research there indicated that these metros, however crucial, are cosmopolitan in nature and the Hindi heartland lies elsewhere, in other markets in the country. Therefore, we decided on the strategy to address these markets at the same time as the metros.”
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